Reverse "ghost ad"

For those who don't know what a ghost ad is, it's an advertisement that was painted upon the wall of a building a long time ago, and has since faded, but isn't removed due to its historical value. Often, the companies advertised in the ad went out of business decades ago. The city of Portland has many, many ghost ads downtown, especially in the Pearl District. They definitely add to the charm of the area.

This ad was found on a building at the east end of the Hawthorne bridge, and it's unique among its kind. It started as an ad for Coca-Cola painted on a west-facing wall, but then another building (the one you see here) was built right up against the first one, obscuring the ad. Years later, the first building was demolished, but the paint from its ad had transferred to the east-facing wall of the second building, which is why it shows up in reverse.