Wednesday, November 07, 2007

Apparently, people who buy cigarettes don't know the difference between three packs and four packs

"Marlboro, Camel, Newport and Liggitt. Yup, looks like three packs to me."

2 Talked Back:

At November 8, 2007 at 10:50:00 AM CST, Blogger pril said...

Three of each from one of the brands. And i'm a dumb smoker. Maybe its nonsmokers who can't figure the ads out?


At November 9, 2007 at 5:35:00 PM CST, Blogger stan said...

It was not so much a comment on the intelligence of smokers as it was a comment on the ad designer's perception of the intelligence of smokers.

"It's a three pack special. Nobody's smart enough to realize that the illustration shows four packs."

While it may be that one can choose three packs of any of the brands displayed, that's not evident at all in the illustration.

But that's just a nonsmoker talking. :)


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